In case you haven’t noticed, the marketing campaign for Avengers: Infinity War began this week. Marvel Studios gave Warner Bros. two weekends to let Justice League breathe, but now they’re bringing out their big guns by unveiling quite possibly the biggest superhero movie ever made. It began with a lengthy (and great) profile piece in Vanity Fair on the 10-year history of the Marvel Cinematic Universe, then it continued with a trailer teaser that announced the Avengers: Infinity War trailer will officially arrive on Wednesday, November 29th.
And now the first Avengers: Infinity War poster has been revealed, though not in any sort of traditional way. Taking advantage of the fact that Tom Holland’s Spider-Man is now officially in the MCU fold and is Marvel’s direct line of communication to the young ‘uns of today, Holland made an Instagram Story out of unboxing a package he received from Mark Ruffalo. Inside he finds the Avengers: Infinity War poster, showing it off to the camera. But then he finds a note that says “Confidential” and immediately begins to freak out.